SOURCE:
FOOD INDUSTRY MARKET
April 11, 2008
Meijer Supercenters to Offer PetFirst Insurance in Pet Aisles Third major retailer to offer PetFirst
JEFFERSONVILLE, Ind., April 10 /PRNewswire/ -- Meijer customers now can add pet health-insurance coverage to their shopping carts. PetFirst Healthcare LLC recently launched a partnership to offer pet insurance through more than 100 Meijer supercenters throughout the Midwest.
PetFirst insurance covers routine care and medical procedures for dogs and cats, and is now offered through cards displayed on freestanding kiosks in the Meijer Pet Department.
"Pet insurance can be a simple way to protect your family friend, and what better place to do it than where you're already shopping on a weekly basis," said Brent Hinton, PetFirst chief executive officer, and former head of the Kentucky Humane Society. "Meijer places a lot of emphasis on value and we're proud to partner with them to bring more value to their pet-owning customers."
"We're very pleased to offer Pet Insurance to our Meijer customers," said Greg Hill, pet department buyer for Meijer. "Our pet department has evolved through the years to
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